As a way to connect with potential skiers and riders during the uncertainty of the COVID-19 pandemic, Ski Utah produced a Resort Guide in place of its traditional Ski Utah magazine. The Resort Guide featured a brief explanation of resort operations during the pandemic and five indisputable truths about why skiers should visit Utah this winter, highlighting snow, access, family, adventure and après. The guide then covered all 15 resorts with a high-level, yet engaging description and imagery. Seventy-five thousand copies of the Resort Guide were included as an insert with Outside magazine in December.