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Ski Utah Snow Report

A case-study: re-design the Ski Utah snow report's user interface utilizing design process and UX/UI best practices.

Introduction and Overview

The Ski Utah Snow Report is a valuable public service. It provides an accurate, all-in-one snow reporting resource combining all of Utah’s 15 mountain resort’s snow stats as well as weather forecasts, road and traffic conditions, parking information as well as trail maps and historical weather and snowfall data.

 

Users of the snow report are better able to make key decisions on when and where to go skiing/snowboarding as well as make decisions on how best to dress for conditions on the mountain.

 

Through user research and design process, a better picture can be drawn as to what users want and need from the snow report and how to present that data in a manner that helps users achieve their goals.

Project Design Process

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01. Define

Clearly identify the

core problem

02. Research

Study target users and

collect data

03. Analyze

Analyze the data and how it pertains to the problem

04. Ideate

05. Protoype

Based on analysis,

brainstorm solutions

Present a solution in the

form of a prototype

Under
Construction

Problem Statement

Winter recreationalists encounter a variety of challenges when making plans to ski or snowboard in Utah's mountain terrain, such as, traffic congestion, road conditions, weather, snow quality and parking availability.

 

How might we provide skiers and snowboarders with timely and accurate snow reporting data that is easy to access and engages users in unique and meaningful ways?

Research + Analysis

Three research methods were utilized to collect data, empathize and gain insights into snow report users needs. "We conducted quantitative (survey) and qualitative (interviews) research to gather more comprehensive information.

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1. User Interviews

We conducted five user interviews

All our participants were ski enthusiasts and widely used the Ski Utah snow report

They ranged from 35–70 years of age,

Varied income brackets

Ski many times per season

Consider themselves as advanced or expert skiers

User Persona

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"I don’t always go to the resort that received  the most snow, because, sometimes it ends up being too busy there."

"I’m concerned with how the weather is going to affect road conditions."

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"I would definitely check the morning before heading up to the mountain for last minute decisions on what to wear."

"I really love an infographic style snow report that feels like a dashboard."

Some quotes from our interviews

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02. User Survey

In order to get a better understanding of what snow report metrics were most important, we conducted a survey asking skiers and snowboarders (45 responses) to rank each metric on a scale from 1 to 10 with 10 being the most important.

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Mention key finding of top metrics

  • We conducted six card sorting test

03. Card Sorting

  • We conducted six card sorting test.

  • All our participants were ski enthusiasts and widely used the Ski Utah snow report.

  • They ranged from 35–70 years of age,

  • Varied income brackets

  • Ski many times per season

  • Consider themselves as advanced or expert skiers.

Three research methods were utilized to collect data, empathize and gain insights into snow report users needs.

 

01. User Interviews   02. Card Sorting   03. User Survey

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